Bachelor programme Business Psychology

Short description / Profile of the programme <<

Business Psychology accesses the findings of psychology and provides a focus for solving business issues. Psychology and business have an optimal link through multidisciplinary training. A six month company internship provides the necessary practice for a successful job application. Three different focuses : Human Resource Management, Marketing/Market Research and Consulting allow for specific orientation.

Structure of the programme <<

Investigating company aims and strategies and recognizing the main motives behind the active business personnel groups are the main focus of the first two semesters. Economic relevancies and the development of vocational methodologies are a basis for study. Subjects studied are: development, personality and general psychology, accountancy, marketing and personnel management, statistics, economics, labour law and financial mathematics. Science-based work and presentations are further key qualifications.

In the second part of the course lasting four semesters, emphasis is placed on project oriented work. The functions of business departments are examined and the conditions for their successful interaction. Students choose between two main areas of expertise. Main areas are market research, advertising psychology, human resource management, performance management, project management, team and organisational development. Subjects include controlling, finance, social, work and organisational psychology as well as psychological diagnostics and evaluation. Keynote qualifications such as handling negotiations and intercultural competence encourage interpersonal management skills. All competence factors are consolidated in business simulation games.

The Bachelor thesis is completed in collaboration with a company in the sixth semester. Subjects are chosen according to the practical study projects and in agreement with the company mentor, the student and the responsible professor. The thesis can often lead to promising career opportunities.

Requirements <<

• Recognised school leaving certificate or equivalent overseas qualification.
• A six week internship in a business enterprise is compulsory previous to start of study or alternatively a business apprenticeship can also be taken into consideration.
• The course of study and good results are driven by active use of statistical methods.
• A good command of English is necessary for lectures on this programme.

Prospects <<

Successful management utilizes more and more often psychologically based criteria for employee motivation and management.   This opens a number of career opportunities to BP graduates.

Possible areas of interest:

• Human resource management: personnel marketing and recruitment, high potential development, career management.
• Marketing/market research: research into customer needs and habits as well as psychological effects of advertising in product presentation and feature development.
• Consulting: monitor organisational development processes and accompany location decisions.
  
  

Successful graduates can continue to the Master course, General Management (national and international).

International partner universities <<

The students practical project and/or a study semester can be completed abroad. The HFT Stuttgart cooperates with over 70 partner universities worldwide, eg. Great Britain, Spain, Canada, Mexico, Taiwan and Malaysia. An up to date list can be found on our homepage. A study period abroad and ERASMUS scholarship application is supported by our International Student Office.

Accreditation <<

Accreditation for the course has been applied for and is in accord with the directives of the Ministry of Science, Research and Art. The quality of this new course is guaranteed by the evaluation system of the HFT Stuttgart through regular assessments of the teaching quality by the students and through the quality management of the faculty according to DIN EN ISO 9001.

Contact <<

Phone +49 (0)711 8926 2678
Fax +49 (0)711 8926 2666
wirtschaftspsychologie@hft-stuttgart.de
Schellingstr. 24 / Building 1, 70174 Stuttgart