- Quantitative Forschungsmethoden
- Innovationsmanagement und Strategie
- Marketing & Vertrieb

• seit 2017

  Professor für Wirtschaftspsychologie an der HFT Stuttgart

• 2007-2017

  Daimler AG: Business Development & Business Innovation, zuletzt Manager Digital Transformation Mercedes-Benz Cars.

• 2009-2013

  PhD , Leeds Beckett University (UK) zum Thema Akzeptanz von Fahrerassistenzsystemen

• 2006-2007

  MBA Hochschule Pforzheim und Brighton University (UK)

• 2020

  AcceptanceLab (www.acceptancelab.com)

• 2020-2024

  Leitung Entrepreneuership Programm im Rahmen der EXIST Förderung 

• 2019

  AirTaxiS | Akzeptanz von Flugtaxis, Forschungsprojekt mit der Volocopter GmbH, Daimler AG, Stadt Stuttgart und Land Baden-Württemberg

• 2020

  Air Taxis as a Mobility Solution for Cities—Empirical Research on Customer Acceptance of Urban Air Mobility. In  Innovations for Metropolitan Areas. Springer, Berlin, Heidelberg, 2020. 93-103.

• 2020

  Trust in Partially Automated Driving Systems for Trucks: A Quantitative Empirical Study. In Innovations for Metropolitan Areas (pp. 133-143). Springer, Berlin, Heidelberg.

• 2019

  Acceptance of air taxis-A field study during the first flight of an air taxi in a European city (Preprint available at https://osf.io/preprints/rqgpc/)

• 2019

  Digital Automation of Customer Contact Processes–an Empirical Research on Customer Acceptance of different Chatbot Use-cases. In: Digitalen Wandel gestalten. Springer Gabler, Wiesbaden, 2019. S. 217-229.

• 2018

  Towards a circular economy – how business model innovation will help to make the shift (2018), in Int. J. Business and Globalisation, vol. 20 issue 1, pp.71–83.

• 2018

  Acceptance of shared autonomous vehicles-a correspondence analysis of new car buyer attitudes. International Journal of Sales, Retailing & Marketing, 2018, 7. Jg., Nr. 2.

• 2018

  Innovationsstrategien für die digitale Transformation von Industrieunternehmen (2018), in Innovationsmanagement 4.0, Völker, R. and Friesenhahn A. (Eds.), pp. 67-72

• 2017

  On the origin of innovations—the opportunity vacuum as a conceptual model for the explanation of innovation (2017), in Journal of Innovation and Entrepreneurship, vol. 6 issue 5, pp. 1-18

• 2017

  Will digital boost circular? Evaluating the impact of the digital transformation on the shift towards a circular economy (2017), in International Journal of Management Cases, vol. 19 issue 1, pp. 22-31

• 2017

  The Digital Business Transformation Paths from Manufacturer to Digital Ecosystem Provider - Analyzing the Strategic Options of Large Corporations towards Digitalization (2017), in Allied Academies International Conference Proceedings, Vol. 18 (2), pp. 74-78

• 2016

  Business Model Innovation in a Circular Economy - Reasons for Non-Acceptance of Circular Business Models (2016), in Open Journal of Business Model Innovation, Vol.1(1)

• 2015

  Measuring consumer innovativeness: An empirical re-evaluation of Roger’s Innovativeness Scale (2015), in International Journal of Sales, Retailing and Marketing, Vol.4 (2), pp.86-96

• 2014

  Innovation Acceptance - The Case of Advanced Driver-Assistance Systems (2014), in SpringerGabler Research, Wiesbaden

• 2014

  Applications of psychological constructs in global empirical consumer acceptance research: a meta-study (2014), in Int. Journal of Business and Globalisation, Vol. 12 (1), 2014

• 2012

  Understanding consumer acceptance of Advanced Driver-Assistance Systems – a qualitative study on the German market (2012), in International Journal of Sales, Retailing and Marketing, Vol.1 (3), pp.32-40

• 2012

  Consumer acceptance of product innovations – a qualitative approach (2012), in Entrepreneurial Communications, Access Press UK

• 2011

  The role of brand trust in the individual decision process towards the use of new technologies: An empirical investigation (2011), in The Psychology of Education Review, vol. 35 issue 1, pp. 8-11

• 2011

  Veränderte Kundenwünsche als Chance zur Differenzierung. Herausforderungen für das Marketing am Beispiel neuer Mobilitätskonzepte (2011), in Zukünftige Entwicklungen in der Mobilität - Betriebswirtschaftliche und technische Aspekte

• 2011

  A critical literature review on consumer acceptance of product innovation (2011), in International Journal of Management Cases, vol. 13 issue 3, pp. 235-241